Is it Time to Sell?

You found a new place you like better, you want to grow your real estate equity, or your home needs have changed, that's when you know it is time to sell a property. Sometimes my friends and/or clients have owned their property for most of their life, or for generations and due to changing circumstances it is time to sell. Being in the rural area of Marin and Sonoma I’m particularly sensitive to this unlikely outcome of having to sell a generational land property, and have the patience and care to help family members through this unexpected challenge. I'm here for you wherever you are needing to make a move.


I’m Here For You

I have helped thousands of people work through the often complicated task of coming to a deep sense of clarity when making a big decision like selling a property that you have cared for.

With my compassion, financial savvy and pulse on the real estate market I am proud to help you navigate this transition.


Why Sell

I enjoy helping my clients navigate the thought process about why to sell, the sales strategy options, determining any projects or improvements that would enhance the sale based on price or timeline choices.

The first thing I do is listen to your reasons for selling and your overarching goals, whether it is to build equity or to cash out and simplify your lifestyle.

Having been a leadership coach for over thirty years, I am a seasoned listener and offer a neutral perspective. 


Market Analysis And Sales Strategy

The first step in developing a sales strategy is to determine the current market trends and assess the value of your property. I start by researching the current market value of your property based on a CMA (Comparable Market Analysis) with ‘state of the art’ technology and conferring with me extensive network of successful realtors.

Once we review this together, we decide how to base the sales strategy around your overarching goals, whether that be a quicker sale or a higher price strategy. Either way, I will advise on how these two strategies can play out, and then we plan a timeline where I go over the sales cycle and what to expect each step of the way. 



I utilize some of the best marketing tools and photographers in the industry to promote your property. In addition, I get the word out through my extensive network of local and non-local agents. 

Open houses for brokers and also for the public are an excellent option to really get your property in front of buyers and their agents. 

Advertising in magazines, newspapers and publications is another marketing strategy I provide.

Some of my clients prefer not to have a 'For Sale' sign at their property, or advertise their property in ways I've mentioned above. This is perfectly fine too.


Transaction Management

I pride myself on my excellent communication and organization skills, my persistence and my follow through. I make, you and any interested parties my top priority. I am available to show and answer any questions on time!

During the offer process, I am there with you every step of the way to navigate the negotiation process.

Once in contract, my transaction coordinator, the title company and I work hand in hand to make sure all of the paperwork, timelines and escrow process runs as smoothly as possible and that all of the required paperwork is clear and complete. 



The best part of the sales process is Closing Escrow efficiently. I work tirelessly to get to this finish line so you can celebrate and move forward with your life!

I keep track of all of the files and documents  of your transaction. Once we close escrow, I  provide you with a complete packet of the transaction files to keep for your records. 

Work With Ariana

As you may have gathered, I am not your average REALTOR. My life experience and passion for real estate gives me a depth of experience that goes well beyond ‘selling houses’. Whether you are ready to make a move or just contemplating, I am a good listener, provide local market trends, property review and analysis and help you get informed about your real estate options.

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